We are excited. Whole Foods Market has approached us to supply gelato for their new flagship store for the East Bay in Oakland. We told them the gelato needed to be served authentically and fresh, as opposed to pints and quarts in the freezer cabinet. They said they hadn’t even considered it there, as they were building a fresh gelato bar in their store. And they said that being from the neighborhood, they were big fans of Naia. We said we would be there with bells on.

What’s exciting about working with Whole Foods is their renewed focus on local producers and their commitment to real food, which is something we do too. Their quality standards include a list of unacceptable food ingredients which we wholeheartedly support and follow; a lot of gelato these days (even in Italy) wouldn’t. The target opening date is September 26, their address is 230 Bay Place, and we hope to see you there!

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