Emergency: Blood needed, January 12!
by Stacey
You may have heard that the Bay Area is critically short on blood, particularly O-negative blood. We were planning our Walnut Creek “Pint for a Pint” blood drive for next month but decided to act quickly and do a flash blood drive in Berkeley this week:
On Saturday January 12th, Gelateria Naia Berkeley will be holding a blood drive with the American Red Cross. The promotion is called “A Pint for a Pint”. Volunteers who donate a pint of blood will receive a free pint of our all-natural, artisan-made gelato. This event has special meaning to us, since Bobby, one of our cofounders, is an anesthesiologist by trade and feels particularly strong about the importance of blood drives. (It’s Bobby’s daughter’s whose name is Naia, and who was born at the same time as our first store in Berkeley.)
A free pint of gelato is nothing compared to a pint of donated blood, but our previous blood drives have been a huge success! Our two previous blood drives in Berkeley collected the maximum amount of blood the Red Cross bus was able to collect. Due to the popularity of previous blood drives and of the pint promotion, our “Pint for a Pint” blood drive will be by appointment only. You may set up an appointment by visiting the store or calling us at (510) 883-1568.
We heard on the radio that they were starting to delay surgery for patients because of the lack of blood, so please consider it today… and get a pint of gelato for your help!
Update: Thanks for all of your help! Between our help from friends at KGO and KCBS, we managed to fill all of the slots and get blood to those who need it.